Wines of Chile

Wines of Chile is an organisation set up to promote the quality and image of Chilean wines around the world.

Each year Wines of Chile UK host a trade and consumer wine tasting event, showcasing over  250 wines from the length and breadth of Chile.  This year the event was held at the Boiler House, London situated in trendy Bricklane. The brief was to create something that was creative, bold, and completely bespoke to reflect the vibrant and exciting nature of Chile. Taking inspiration from the urban location and industrial feel to the venue and the stunning graffiti art found in Valparaíso a design theme was developed for the entire tasting.

The full design development encompassed all event graphics from wayfinding signage, huge hanging banners, wall wraps to an event catalogue, table plan, and table signs all contributed to a smooth experience on the day. Marketing included designing a mobile-ready website, bespoke emails, online banner advertising, and social media as well as print adverts in leading industry magazines, creating a buzz around the event, and ensuring it’s a success.