WX Brands a global supplier of private-label wines, beers, and spirits from the finest regions worldwide.
Specialising in private label brands, WX Brands works with all the top supermarket retailers here in the UK. Pura Bay is a Pinot Noir from New Zealand, sold exclusively by one of these retailers. The brief was to create a premium feel label on a tight budget that would have shelf standout and a design that could be easily extended to other varietals. A watercolour mark was chosen to reflect the wine brand name and this was overlaid with an abstract pattern in gold foil representing the shimmer of water movement and pebbles beneath the surface. This understated and elegant wine label was finished off with beautifully textured paper stock and a simple capsule in a matching burgundy colour.