Craig & Rose
Founded in 1829 by James Craig & Hugh Rose, Craig & Rose is one of the UK’s oldest paint manufacturers of specialist and quality paints including 1829 Vintage Colours and Abigail Ahern paints.
Craig & Rose were launching a range of premium private label neutral paint colours, New England, to be sold exclusively in B&Q stores.
The concept behind the range was to introduce a palette of coastal inspired colours from the shores of New England to the UK and tap into the profitable market sector for neutral colours. Light, airy interior shots with sea views and a contemporary blue and white colour scheme typical of New England were chosen for the packaging, colour chart and instore POS for this inspirational range.
Over the years I have designed packaging, colour charts and POS for their other brands such as 1829 Vintage Colours, Opulence and Kelly Hoppen.