ODDBINS Wine Retailer

Oddbins, the independent off-license retail group, currently operates 46 branches across the UK.

Always known for its quirky approach, ODDBINS and Forbes Creative have been working together for over six years.

We first teamed up when they urgently needed a fresh set of ideas for their all-important Christmas campaign having been disappointed with their previous creative. Working to a tight deadline, I pitched some typically unconventional ‘Oddbins-style’ ideas and delivered a set of winning Christmas posters and in-store POS.

Since then I have worked closely with their marketing team, producing many off-the-wall initiatives for all manner of promotional campaigns, whether it’s in-store posters and POS, competitions, wine tastings, wine label designs, leaflets or social media graphics. We often adopt novel tactics, such as using word play to engage customers, alongside strong visuals and bold colours.