ODDBINS WINE RETAILER
Oddbins is an independant off-licence retail chain specialising in wine, beer and spirits. The chain currently operates 46 branches across the UK.
ODDBINS and Forbes Creative paired up in 2014 when they needed a fresh set of ideas for their in-store posters and POS during their all important Christmas period having been disappointed with their current creative. Working to a tight deadline I pitched some typically quirky and unconventional ‘Oddbins style’ ideas and managed to deliver a set of Christmas posters on time and within budget.
Over the years I have produced many quirky ‘Oddbins design’ posters and POS working closely with their marketing team to produce concepts for each campaign and using word play to engage their customers.
I have built up a great relatonship over time and almost feel like an extension of the marketing team and have gone on to produce all manner of promotional campaigns, competitions, wine label designs, leaflets and social media content.